top of page

MARKETING AGENCIES

Top

📣Marketing Agencies

 

Marketing agencies face financial challenges involving retainers, project profitability, staffing, utilization, billing, cash flow, and growth.

 

FPG-USA provides project-based financial services and CFO-level guidance for single- and multi-company agencies to improve financial visibility, client profitability, and decision-making.

​

👉 Ask About Additional KPIs for Your Agency

TOC
1
2
3
4

1️⃣ Agency Business Models & Financial Complexity

Marketing agencies may be creative, but the financial side gets complex quickly. We work with:

  • Full-service agencies

  • SEO, social media, and content firms

  • Ad-buying and performance marketing shops

  • Boutique consultants and freelancers

 

Revenue comes from retainers, project-based work, hourly billing, or performance bonuses—each with distinct tracking and compliance requirements.

🔼 Back to TOC

​

2️⃣ Bookkeeping for Agencies

We set up or clean up:

  • QuickBooks Online (with classes or locations if needed)

  • Invoicing by project/client

  • Categorization of ad spend, production costs, software subscriptions

  • Reconciliations for multiple accounts and credit cards

🔼 Back to TOC

​​

​

3️⃣ Client Billing & Retainer Management

We help ensure:

  • Recurring client billing is consistent and timely

  • Revenue is matched to the right time period

  • Project costs are accurately allocated

  • Profitability is visible by campaign or client

🔼 Back to TOC

​​​

​

4️⃣ Contractor Payments & Team Payroll

Many agencies use a hybrid model:

  • Employees + 1099 contractors

  • Multiple pay frequencies or time-tracking tools
    We integrate with your payroll provider and help track hours, costs, and tax implications.

🔼 Back to TOC

​

5

5️⃣ KPI Tracking & Profitability Analysis

Make data-driven decisions with:

  • Gross margin by client or campaign

  • Utilization rates

  • Client acquisition cost (CAC) vs. lifetime value (LTV)

  • Monthly revenue growth

🔼 Back to TOC

​​

6️⃣ Cash Flow Forecasting

We build projections for:

  • Retainer vs. project revenue timing

  • Payroll, tax, and vendor obligations

  • Hiring and software investment modeling

🔼 Back to TOC

​

7️⃣ Strategic CFO Advisory for Agencies

For growing or restructuring agencies, we provide:

  • Pricing model reviews

  • Budget vs. actual performance tracking

  • Compensation planning

  • Partner profit-sharing analysis

  • Growth strategy and funding advisement

🔼 Back to TOC

​

​​​​​​​​🚀 Ready to Discuss Your Needs?

Whether you're scaling your team, cleaning up your financials, or planning your next growth phase, we're here to help.


👉Click here to schedule your free strategy call with our CFO ›

🔼 Back to TOC

Schedule
7
6
Footer
Ph:  417-862-4710
bottom of page